In the heart of inner-city Sydney, a quiet entrepreneurial revolution is underway. Alexander Munao, a 25-year-old founder, operator and strategist, has transformed a single parked hatchback into one of Australia’s fastest-growing independent car-sharing fleets.
What started as a modest side hustle in Chippendale has grown into a full-scale operation: 43 vehicles, thousands of bookings and a projected annual turnover of more than AUD $400,000. Through clever branding, digital innovation and strategic partnerships, Munao is showing that local entrepreneurs can compete with major rental giants — all without a single physical storefront.
A Vision Fueled by Innovation
Munao’s journey didn’t begin in a boardroom but on Sydney’s narrow inner-city streets. He spotted an untapped opportunity in peer-to-peer car sharing — and more importantly, saw how global platforms such as Turo could empower everyday Australians to become vehicle-entrepreneurs.
“When I listed my first car, I had no idea it would grow into something this big,” Munao reflected. “I just wanted to cover the cost of the vehicle. A few months later, I was scaling faster than I ever imagined.”
Now, under the banner of Chippendale Carshare (see booking site at chippocarshare.com.au), Munao operates a streamlined fleet of hatchbacks, SUVs and commercial vehicles positioned strategically across Sydney. Every car is equipped with trackers, automated systems and integrated into his proprietary operational workflows — mirroring the efficiency of large rental companies.
Building More Than a Fleet — Building a Brand
What sets Munao apart isn’t just his growth — it’s his brand-building strategy. Through his website munao.com.au and the Chippendale Carshare platform, he has crafted a narrative that blends entrepreneurship, innovation and community.
His online presence positions him not merely as a fleet owner, but as a thought leader in the new mobility economy. With SEO-rich landing pages, suburb-specific guides and tailored co-hosting programmes, he attracts both renters and aspiring hosts.
“I see Chippendale Carshare as more than just cars on the street,” Munao said. “It’s a blueprint for how anyone can build a business from the ground up using modern tools, smart processes and a bit of hustle.”
A Co-Hosting Model That Scales
A major pillar of Munao’s success has been his co-hosting model. Rather than owning every vehicle himself, he partners with individuals across Sydney who want to earn passive income from their cars. Munao and his team handle listing, pricing, cleaning and maintenance — while co-hosts receive steady monthly returns.
This scalable model has enabled faster expansion compared to traditional rental competitors, offering 30 % co-hosting commissions and generous onboarding incentives. It’s a model that democratises car sharing while building a sustainable business ecosystem.
Personal Branding Meets Operational Excellence
Unlike many operators who stay behind the scenes, Alexander Munao places his name and story front and centre. On his personal site (munao.com.au) he shares the behind-the-scenes realities of building a fleet from scratch — early struggles, financial milestones and long days cleaning cars himself.
That authenticity has become a powerful growth engine. It attracts renters who trust a local operator, co-hosts who want to learn from someone who’s done it — and media coverage that amplifies his story.
What’s Next for Alexander Munao
As Chippendale Carshare continues scaling, Munao isn’t slowing down. Plans are already underway to expand beyond Sydney, grow his co-host network and introduce new technology integrations that automate even more of the booking and operations process.
His long-term goal? To make independent car sharing as seamless and professional as booking with a multinational.
“I’ve built this business from the ground up,” Munao said. “And if I can do it, there are thousands of other Australians who can too.”
About Alexander Munao:
Alexander Munao is the founder of Chippendale Carshare and Chippendale Car Rental. Through innovation, branding and a scalable co-hosting model, he has built one of Sydney’s fastest-growing car-sharing fleets. Visit munao.com.au to learn more about his journey.
Book or explore the fleet at: chippocarshare.com.au
